Willoww
← Back to work

Mobile · Social Polling

Gnome

Gnome creates a lightweight space for discovering what people really think. Every day, users receive a new question, cast their vote anonymously, and return to discover the results alongside demographic insights showing how different groups responded. The experience combines curiosity, simplicity, and playful character-driven design without the pressure of traditional social profiles.

FlutterFirebaseReal-Time DataPush NotificationsAnalytics
Gnome project cover

Outcome

A distinctive daily-engagement product that transforms anonymous opinions into an entertaining, repeatable experience built around curiosity and community insights.

Challenges

  • Creating a polling experience simple enough to become an effortless daily habit
  • Presenting demographic voting insights clearly without overwhelming users with data
  • Building engagement around anonymous participation without relying on traditional social profiles
  • Coordinating daily question publishing, voting windows, result reveals, and reminder notifications
  • Giving the product a playful personality while keeping the interface clean and accessible

Approach

  • Designed the core journey around one clear daily action: discover the question, vote, and return for the result
  • Structured results into visual demographic breakdowns that make different perspectives easy to understand
  • Built the experience around anonymous participation to reduce social pressure and encourage honest responses
  • Implemented scheduled content and notification flows to create a consistent daily engagement cycle
  • Used the Gnome character and friendly visual language to give a simple polling mechanic a memorable product identity